Sustainable fashion - a phrase which is thrown around quite a lot, but what does it really mean? It is also called eco-fashion and it’s part of a growing trend and design philosophy of sustainability. The goal of sustainable fashion is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility.
Image by http://thembsgroup.co.uk
In India, sustainable fashion is a relatively new trend which designers have just started following. We, at Nurturing Green, are a huge fan of this concept, and have compiled a list of Indian sustainable fashion brands.
Founded by Paras Arora and Kriti Tula, Doodlage consists of bunch of passionate, versatile individuals who are committed to make a change - a change in the way fashion is created and consumed. Each one of them is an activist before a being designer, a manager or a tailor. Their eco-checklist is simple and consists of 5 things - reusing the refuse, consumer awareness on the impact of fashion, out of the box thinking for mending defects in their pieces, eco-friendly packaging and using innovative fabric like corn eucalyptus, recycled cotton polyester and banana fibrics. All in all, they are determined to make us look good while keeping Mother Earth happy!
11.11 is the label of the company CellDSGN Pvt. Ltd. whose design and marketing initiatives are spearheaded by Shani Himanshu and Mia Morikawa. They have consolidated their roots in the luxury space while maintaining the link between farmers, weavers, vegetable dyeing and block printing traditions. The khadi way is the 11 way to build meaningful things, telling its story from seed to stitches. All fabrics used by them are 100% khadi and dyed using 100% natural dyes.
Their mission is to create conscious sustainable fashion where we are taking care of our environmental cost and not passing it on to the future. For them, design is creative, problem-solving. Any problem, be it post-tsunami trauma, farmer suicides, garbage littering, weavers losing their job, Upasana looks at social issues as a space to exercise for change. Upasana firmly believes that fashion has the power to change lives. They honour flaws in weaving as part of honouring life, streak of shade in dye as part of natural shades and silently celebrate the fading of natural dyes as they gracefully watch themselves change through time. Theirs is a philosophy we should all follow.
At House of Wandering Silk, textiles are not just textiles, they are stories. Their pieces are made by hand from beginning to end, bringing together the skills, traditions and cultures of artisanal communities from all across Asia. Each artisan, each technique, each place adds to this story and they are their storytellers. The use of upcycled, vintage materials is their basic design philosophy. They partner with a careful selection of organisations to make sure that they offer livelihood opportunities to women and that their artisans are fairly paid and well-treated.
Picture by House Of Wandering Silk