About Us

Born in 2009, Nurturing Green is the pioneer in India to bring about and promote the concept of Green Gifting – “Gift a Plant”. The concept of gifting a plant was the adrenaline for this venture. The idea was to replace bouquets and other monotonous, traditional gifts with live plants.

Since its conception, Nurturing Green has not only captured the gifting arena, but has also changed the way people market their brand and take it to new levels with Green Marketing and Gifting.

The minds and hands behind Nurturing Green are a team of young, passionate professionals with an eye to detail and strong emphasis on quality to ensure that we offer you the latest products with the best quality. Our teams, who are gardening enthusiasts, ensure that every product that goes out matches world class quality standards.

Taking steady and constant steps into homes, offices and other spaces, Nurturing Green has been successful in making homes greener and soften spaces creating an environment of serenity. We fill the gap between nature and human beings and bring them closer through our Green Décor and Landscaping services.

Nurturing Green does not believe in only selling plants. We believe that every time you buy a plant, you take home a life and this new life needs to be nurtured for it to thrive. We help you nurture your plant with our after sales service and plant experts whenever you need us.

With 1 million customers, 30+ retail outlets in the top 10 cities of India and 500+ happy corporate clients, Nurturing Green has become the synonym of “Go Green” in India.

We at Nurturing Green have created a strong Buying and R&D team, which brings to you new, high quality products every season. Be it exotic Bonsai from Japan or Lucky Bamboo from Thailand & China, we have more than 300 products and bring to you the rarest of rare varieties of the exotic plants with unmatchable quality.

Our plants come in attractive pots and planters adding to the overall appeal of the plants and ensuring that you would love to add a piece in your décor. Be it fiber, jute or ceramic pots, we bring to you something new every season. Our handcrafted jute-pots increase the intrinsic ecological appeal and are a symbol of the humane aspect of our gifts as every plant you gift contributes to the welfare of the rural women working in small SHGs near Kolkata who make these pots.

Our constant endeavor at Nurturing Green is to bring to you the best variety and quality of products and we are very passionate about our plants. We won’t promise to be perfect always, but we do promise to make your experience the best. We promise to make every effort and do anything and everything to make your gifting, décor and landscaping experience a success. We encourage your feedback at every stage and will use it to our best to continue to serve you better every day.


Our mission at Nurturing Green is to carry on the legacy that we have created, the trends we have set in gifting and decor and become a symbol of Green Gifting, Green Decor, Landscaping and related services in India. We seek to achieve this by inculcating a sense of responsibility in one and all towards our environment.


Continuously look for new opportunities to make a positive contribution to the global environment by bringing people closer to nature.

Our team


Annu Grover

(Managing Director)

Annu Grover is the Managing Director of Nurturing Green and he loves to quote inspirational stuff to his team 24x7! In his free time, Annu likes to read, drink tea and go cycling.


Ashish Arora

Sr. Manager – Purchase

(14 years of experience in purchase)

Ashish Arora is our Head of Purchase and he thinks we should always have succulents in abundance because they are his favorite plants. In his free time, Ashish likes to kick back, relax on his sofa and watch a cricket match.


Nitiraj Singh

President - Business Development

(20 years of experience in business development)

Nitiraj Singh is our Head of Business Development and he handles the AQi10 front of this organization. He is exceptionally fond of old Hindi movies and can be seen reminiscing on YouTube during his lunch break.


Jai Lohana

Retail Head of South

(10 years of experience in sales)

Jai Lohana is our Head of Sales in the South Region of India. He enjoys exploring new types of cuisines. In his free time, Jai can be seen holding long debates with his colleagues about local and international food.


Nikhil Grover

Sr. Manager – Marketing

(7+ years of experience in marketing)

Nikhil Grover is our Head of Marketing. His primary identity is 'A marketer'. In his free time, he likes to research on current trends and marketing strategies.


Rahul Gupta

Retail Head of North & West

(7+ years of experience in sales)

Rahul Gupta is our Regional Head-North and he firmly believes that music is the fuel he needs to get work done. Always found with earphones plugged in, he works hard and listens hard.


Kunal Mago

Manager - E Commerce

(3+ years of experience in online management)

Kunal Mago is the Head of Online team and he is the definition of 'chilled out'. He is a firm believer of "quality, not quantity" and in his free time, he likes to listen to podcasts.


Shilpa Chauhan

Sr. Manager - Events & Design

(8 years of experience in design)

Shilpa Chauhan is our Head of Design and Events and she describes herself as 'mildly wild'. Her aura is soothing and down-to-earth. In her free time, she likes to go back home to the mountains and listen to Coldplay.


Shubhangi Shah

Manager – HR

(7 years of experience in HR)

Shubhangi Shah is our HR Manager and she prides herself on the superpower of hiring and firing people! In her free time, Shubhangi likes to go on road trips and visit new places!


Awards & Recognitions

The awards and accolades received by us is a reflection of the faith the entire business Community has in the concept of "gift-a-plant", the founding idea behind Nurturing Green. We believe that this is a recognition of a growing community in India, that is getting more environmentally responsible.

The Hindustan Times Bright Young Climate Leader

The Hindustan Times Bright young Climate Leader Awards felicitates the top 50 brightest young minds involved in climate change ideas. The 2010 edition saw Nurturing Green as one of those 50 enterprises who have shown exemplary work in the field of climate change mitigation. More details can be found on http://www.bycl.sacredfig.com

ET-Power of Ideas 2010

ET-Power of Ideas 2010 We were chosen as 'the most promising idea' in the 2010 edition of this nationwide platform for young entrepreneurs to showcase their talents. Details on http://www.ideas.economictimes.com

Echoing Green 2010 Semi Finalist

Echoing Green 2010 Semi Finalist : We reached the semifinals of Echoing Green, 2010, one of the largest awards at the international level for rewarding and providing seed funding to social entrepreneurs with high impact solutions.

Nurturing Green – Vows and Woes of an Entrepreneur

In 2012, Harvard Business School did a case study on most innovating start-ups in India and Nurturing Green was one of them. For the complete case study https://hbr.org/product/nurturing-green-vows-and-woes-of-an-entrepreneur-a/W12182-PDF-ENG

Inspiring stories of student entrepreneurs in India, who are racing to build their own ventures.

Journey of Annu Grover and Nurturing Green included in a novel about inspiring entrepreneurs in India.

The Underage CEOs – Fascinating stories of young Indians who became CEOs in their twenties.

Journey of Annu Grover and Nurturing Green included in a novel about young Indians who became CEOs in their twenties.

Call now +91 - 8826993218